The Full-Stack Claude SEO Playbook.

Here is everything you need to know about my business before we start any SEO work. Reference this every time I ask you to run an audit, build a strategy, or analyze competitors. Never ask me for this information again.

BUSINESS BASICS:
Business name: [your business name]
Address: [full address]
Phone: [phone number]
Website: [website URL]
Google Business Profile: [GBP URL]
Years in business: [X years]
Team size: [solo / small team / large team]

SERVICES + MARKET:
Primary service: [what you do]
Secondary services: [service 2], [service 3], [service 4]
Service areas: [city 1], [city 2], [city 3], [city 4], [city 5]
Target customer: [who your best customer is]
Average job value: [$X]

SEO GOALS:
Top 5 keywords I want to rank for: [keyword 1], [keyword 2], [keyword 3], [keyword 4], [keyword 5]
Keywords I currently rank for: [keyword 1], [keyword 2]
Keywords I should rank for but don't: [keyword 1], [keyword 2]

CURRENT STANDINGS:
Google reviews: [X] total, [X] star rating, [X] new reviews per month
GBP monthly views: [X impressions if known]
Monthly website traffic: [X visits if known]
Current map pack status: [ranking for X, not ranking for Y]
Biggest SEO problem right now: [one sentence - be honest]

COMPETITORS:
[competitor name 1] - [GBP URL] - [website] - [why they're beating you if you know]
[competitor name 2] - [GBP URL] - [website] - [why they're beating you if you know]
[competitor name 3] - [GBP URL] - [website] - [why they're beating you if you know]

WHAT I'VE ALREADY TRIED:
[List any SEO work already done - agency, DIY, tools used, what worked, what didn't]

HOW I WANT YOU TO WORK:
Always prioritize quick wins over long-term plays unless i ask otherwise. When you give me a recommendation, tell me the impact level (high/medium/low) and how long it will take to see results. Always output data in spreadsheet format when comparing competitors. When you're unsure about something, tell me - don't guess. Never ask me for this information again. Use it as the base for everything we do together.

Search "[service] in [city]" for these 3 keywords: [keyword1], [keyword2], [keyword3]. For each search, note which of my competitors show up in the Map Pack. Then open each competitor's GBP listing and extract their primary category and all secondary categories. Put everything in a spreadsheet.

One tab per keyword. Columns: business name, primary category, secondary categories, star rating, review count, ranking position. Highlight any categories my competitors have that I'm missing from my GBP. Then give me a prioritized list of categories I should add, ranked by how many top competitors have them. Start with the ones all 3 competitors share - those are non-negotiable. End with the ones only 1 competitor has - those are differentiation opportunities.

Go to my Google Business Profile at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, extract every visible attribute and tag - things like 'veteran-owned,' 'free estimates,' 'offers online appointments,' 'wheelchair accessible,' '24/7 availability,' and any others shown. Put everything in a spreadsheet.

Columns: attribute name, my listing (yes/no), competitor 1 (yes/no), competitor 2 (yes/no), competitor 3 (yes/no). Highlight every attribute my competitors have that I'm missing. Then create three separate lists:
1. Attributes ALL top competitors have - these are table stakes, I need them immediately
2. Attributes 2 out of 3 competitors have - these are strong recommendations
3. Attributes only 1 competitor has - these are differentiation opportunities

For each missing attribute, tell me the likely ranking impact (high/medium/low) and whether it also affects click-through rate.

Go to these competitor GBP listings: [URL1], [URL2], [URL3]. For each competitor, read their last 50 reviews. Extract:
- Total review count
- Average star rating
- How many reviews in the last 30 days
- How many reviews in the last 60 days
- How many reviews in the last 90 days
- The most mentioned services in reviews (list top 5)
- The most mentioned neighborhoods or cities (list top 5)
- The most mentioned staff names if any
- Any recurring complaints or negative themes
- The top 5 keywords and phrases I should train my customers to mention in reviews based on what's working for competitors

Go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, analyze the last 30 review responses from the business owner. Extract:
- Total reviews vs responses (calculate response rate %)
- Average response time if estimable from dates
- Whether responses mention specific services
- Whether responses mention specific locations or neighborhoods
- Average response length in words
- Tone (formal/casual/personal)
- How negative reviews are handled - do they apologize, offer resolution, get defensive?

Put this in a spreadsheet comparing my response strategy vs competitors. Then build me a complete review response template system:
- 3 variations for 5-star reviews that naturally include [service keyword] + [city keyword]
- 3 variations for 4-star reviews that acknowledge the slight gap and invite return
- 3 variations for 3-star reviews that take accountability and offer resolution
- 3 variations for 1-2 star reviews that are professional, empathetic, and defuse negativity without being defensive

Each template should be 40-80 words. Make them sound like a real person wrote them, not a robot.

Go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, check their GBP posts section and record: total posts in the last 90 days, post frequency in posts per week on average, post types used (offer/update/event/product), whether posts include images, whether posts include a call to action button, topics and themes covered, any seasonal or promotional patterns, and estimated engagement if visible.

Put this in a spreadsheet. Then build me a complete 8-week GBP posting calendar with 2-3 posts per week using a mix of seasonal service promotions, before-and-after project showcases, neighborhood-specific posts mentioning [area1], [area2], [area3], review highlights, team spotlights, and educational posts about common problems we solve. Each post must naturally include at least one of these target keywords: [keyword1], [keyword2], [keyword3], should be 100-150 words with a clear CTA, and include an image description so I know exactly what photo to take. Write the full copy for all posts in weeks 1-4 and give me detailed outlines for weeks 5-8.

Go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, extract the complete services section including every service listed, whether each service has a description, the full text of each description if present, how descriptions are structured (problem-solution, feature-benefit, or keyword-heavy), which services appear in every competitor's listing because those are non-negotiable, and which services appear in some but not all because those are opportunities. Put this in a comparison spreadsheet.

Then audit my current services section against my website at [URL] and identify services on my site that aren't in my GBP, services in my GBP that have no description, and services where my description is weaker than competitors.

Finally, write fully optimized descriptions for all my services - each one should be 2-3 sentences and 40-60 words, naturally include the primary service keyword, mention at least one specific service area from [area1], [area2], or [area3], include a specific benefit or outcome the customer gets, and sound like a real business wrote it, not an SEO tool. Here are my core services: [service1], [service2], [service3], [service4], [service5].

Go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. Extract each business's full GBP description and put them in a spreadsheet with these columns: business name, full description text, character count, primary keyword used (yes/no and which one), secondary keywords mentioned, service areas mentioned, years in business or trust signals mentioned, unique selling points mentioned, CTA included (yes/no and what it says), and overall tone (professional/casual/urgent/local).

Then analyze what ALL top-ranking competitors mention because those are non-negotiable elements, what no one mentions that I could own, and what I'm currently saying that nobody else bothers to say.

Finally, write me 3 versions of an optimized GBP description each under 750 characters:
- Version 1 is keyword-focused with maximum ranking signal where every character is a keyword opportunity.
- Version 2 is conversion-focused and written to make someone pick up the phone right now.
- Version 3 is trust-focused and built around years of experience, reviews, and local credibility.

All three must include [keyword1], [keyword2], [keyword3] and service areas [area1], [area2], [area3]. Make them sound like a human wrote them at 11pm after a long day, not a marketing team.

Go to my GBP listing at [URL] and these competitors: [URL1], [URL2], [URL3]. For each listing, analyze the photo section completely and record: total photo count, estimated photos uploaded in the last 30 days, estimated photos uploaded in the last 90 days, photo types present (team shots, job site photos, before/after, trucks/vehicles, equipment, office/storefront, completed work close-ups), photo quality (professional vs phone shots), whether any look like stock photos, whether photos include people or faces, whether photos show specific neighborhoods or recognizable local landmarks, and average photos per week based on upload frequency.

Put this in a spreadsheet comparing me vs each competitor. Then build me a specific 8-week photo upload plan with the exact number of photos to upload per week to beat the top competitor's velocity by 50%, a specific shot list for each week including what to photograph and where and why, which weeks to prioritize before/afters vs team shots vs trucks vs completed installs, a naming convention for photos that includes service keywords and location names, and instructions for geotagging photos to specific neighborhoods we serve: [area1], [area2], [area3]. No generic office photos - every photo should be working as a ranking signal.

I am logging into my SEMrush account. Go to the Keyword Gap tool and enter my domain [yourdomain.com] and these 3 competitor domains: [competitor1.com], [competitor2.com], [competitor3.com].

Filter results to show only keywords where competitors rank in positions 1-20 but I don't rank at all and export this list. From that list, filter down further to only keywords that meet all of these criteria: monthly search volume between 100 and 2,000 which is the local intent sweet spot, keyword contains at least one of these words: [city name], [service type], 'near me', 'emergency', 'best', 'local', and keyword difficulty under 40.

For the top 20 keywords from that filtered list, tell me the current search volume, keyword difficulty, which competitors rank for it and at what position, whether I have any existing page that could rank for it with optimization, and whether I need a new page to target it. Output as a spreadsheet sorted by opportunity score where high volume plus low difficulty plus multiple competitors ranking equals highest priority. Add a final column called 'Action Required' that says either 'Optimize existing page' or 'Create new page' for each keyword.

I am opening my Google Search Console at search.google.com/search-console and accessing the property for [yourdomain.com]. Go to Search Results, set the date range to last 3 months, and export all queries and pages.

For each page on my site, tell me what keywords it currently ranks for, the average position for each keyword, impressions and clicks for each keyword, and whether the page is optimized for the keyword it's ranking for or whether it's ranking accidentally. Then identify:
- Pages ranking in positions 4-15 for high-value keywords because these need one optimization push to hit top 3.
- Pages with high impressions but low clicks because that's a title and meta description problem.
- Pages with zero rankings because those are either dead weight or untapped opportunity.
- Keywords I'm ranking for on a page that isn't the right page for that keyword because that's a cannibalization issue.

Then build me a priority action list with quick wins being pages to optimize this week for immediate ranking improvement, medium effort being pages to rebuild over the next month, and long term being new pages to create over the next 90 days. For each item include the current position, target position, estimated time to see improvement, and exact on-page changes needed.

I need to build location-specific service pages for my website. My primary service is [your main service], the cities I serve are [city1], [city2], [city3], [city4], [city5], my website is [URL], and my target keyword pattern is [service] + [city], [service] near [city], best [service] in [city].

First, check my website at [URL] and tell me which city plus service combination pages already exist and which are missing.

Then for each missing combination write a fully optimized page that includes: an SEO title under 60 characters that naturally includes service and city, a meta description under 155 characters that includes service and city and a compelling reason to click, an H1 heading with service and city written naturally, an opening paragraph of 100 words that addresses the specific pain point of someone in that city needing this service right now, a 'why choose us' section of 150 words specific to that city mentioning local landmarks or neighborhoods or area-specific challenges where relevant, a service details section of 200 words covering what the service includes and what the process looks like and what the customer gets, a social proof section with a placeholder for reviews from that city, a FAQ section with 3 questions specific to customers in that city, and a CTA with phone number and 'Call now for same-day service in [city]'.

For each page also give me the exact URL slug, 3 internal linking opportunities from existing pages on my site, and 2 local citations or directories where I should list this specific city plus service combination.

I am logging into Google Search Console for my property [yourdomain.com]. Export the last 90 days of search performance data including all queries, all pages, clicks, impressions, CTR, and average position.

Find my page 2 goldmine by identifying every keyword where I rank between position 11 and 20 with at least 100 impressions per month - these are my highest priority optimization targets because a jump from position 15 to position 5 is worth more than creating 10 new pages. For each page 2 keyword, open the page that's ranking for it on my site and tell me whether the keyword is in the title tag, whether it's in the H1, whether it's in the first 100 words of the page, how many words the page is, whether the page has internal links pointing to it, and what the current meta description says.

Then build me a 30-day optimization sprint:
- Week 1 covers title tag and H1 fixes for the top 10 page 2 keywords.
- Week 2 covers content additions for pages that are too thin (under 500 words).
- Week 3 covers internal linking fixes with exactly which pages should link to which pages.
- Week 4 covers meta description rewrites to fix pages with high impressions but low CTR.

For every single fix, write me the exact new copy - don't give me instructions, give me the actual title tag and H1 and meta description I should use.

Go to these competitor GBP listings: [URL1], [URL2], [URL3]. Read through the last 100 reviews for each competitor. I want you to do a deep sentiment analysis across all reviews. Extract: the top 20 emotional words customers use most frequently (e.g. 'relieved', 'impressed', 'finally', 'trustworthy'), the top 10 specific outcomes customers mention (e.g. 'fixed in one visit', 'no mess left behind', 'arrived on time'), the top 5 fears or frustrations mentioned before the service was done (e.g. 'worried it would cost a fortune', 'other companies kept canceling'), the exact phrases customers use when they recommend to others (these are the money phrases for your website), and any language patterns that appear in 5-star reviews but not in 3-star reviews.

Then do the same analysis for my reviews at [my GBP URL]. Compare the sentiment and language between my reviews and my top competitor's reviews and tell me where the emotional gaps are.

Finally, use all of this data to rewrite: my GBP description using the emotional language real customers use, my homepage headline and subheadline, my review request script so customers naturally use the right words and phrases, and 3 social proof statements I can put on my website that mirror how my best customers talk about my service.

I am opening my Ahrefs account at ahrefs.com. Go to Site Explorer and enter [competitor1.com] first. Export their full backlink profile filtered to dofollow links only, DR of linking domain 20 or higher, traffic of linking domain 100 or more monthly visits, and link type not sitewide so no footer or sidebar links. Repeat this for [competitor2.com] and [competitor3.com].

Then find my link opportunities by identifying domains that link to ALL 3 competitors but not to me because those are highest priority, domains that link to 2 competitors but not to me because those are medium priority, and domains that link to 1 competitor but not to me because those are worth reviewing.

For each high-priority link opportunity tell me the domain name and URL, the DR of the domain, what type of site it is (directory/news/blog/association/sponsor), how my competitor earned the link (guest post/sponsorship/citation/PR mention), my realistic chance of getting a similar link (high/medium/low), and the exact outreach strategy I should use.

Then build me a prioritized 90-day link building plan:
- Month 1 covers the 5 easiest links to get such as directories and citations and local associations.
- Month 2 covers 5 medium-effort links such as local news and sponsor opportunities and guest posts.
- Month 3 covers the 5 authority links worth pursuing such as industry publications and local government and universities.

For every single link include the contact method and write me the full outreach email I can send immediately.

My business information is: Name: [exact business name], Address: [exact address including suite or unit if applicable], Phone: [phone number], Website: [URL]. Search for my business name across these platforms one by one: Google Business Profile, Yelp, Bing Places, Apple Maps, Facebook, BBB, Angi, HomeAdvisor, Thumbtack, Houzz, Yellow Pages, Manta, Foursquare, Superpages, Citysearch, and any industry-specific directories for [your industry].

For each platform, record whether my listing exists, the business name as listed (exact), the address as listed (exact), the phone number as listed (exact), the website URL as listed, whether there are duplicate listings, and the star rating and review count if applicable.

Create a spreadsheet with all findings and flag every inconsistency in red. Then give me a priority fix list showing which inconsistencies are most damaging to local rankings, step-by-step instructions for correcting each one, a list of high-value directories where I have no listing at all and should create one immediately, and a monthly citation maintenance checklist so this problem never comes back.

Pull all keywords in my niche for my service area with a search volume of 20 or more per month. Then categorise every keyword into one of four stages:
- Stage 1 is problem-unaware where someone has a problem but doesn't know what it's called yet (e.g. 'water coming through ceiling' or 'AC making weird noise').
- Stage 2 is problem-aware where they know the problem but are researching solutions (e.g. 'how to fix a leaking roof' or 'why is my AC not cooling').
- Stage 3 is solution-aware where they're comparing options and providers (e.g. 'plumber vs DIY pipe repair' or 'how to choose an HVAC company').
- Stage 4 is ready to hire where they want to book someone now (e.g. 'emergency plumber [city]' or 'HVAC repair near me').

For each stage tell me: the total number of keywords, the combined monthly search volume, the average keyword difficulty, and the top 10 keywords by search volume.

Then build me a content and SEO strategy for each stage: Stage 4 keywords go on service pages and GBP because that's where the money is, Stage 3 keywords go on comparison and FAQ pages, Stage 2 keywords go on educational blog content that funnels to service pages, and Stage 1 keywords go on problem-identification content that builds early trust.

Finally, tell me which 5 keywords from Stage 4 I should focus on first for the absolute fastest revenue impact.

Generate the complete, error-free JSON-LD schema markup for my business based on my business context. It must include:
- @type: [Specific industry type, e.g., Plumber, Lawyer, HVACBusiness]
- Name, Address (Street, City, State, Postal Code, Country)
- Phone number and Website URL
- Google Business Profile URL (using hasMAP or sameAs)
- Latitude and Longitude coordinates for my physical location
- Opening hours specification (fully detailed for every day of the week)
- Service areas (list all cities from my business context using GeoShape or Place)
- SameAs links to my top social media profiles and major citations (Facebook, Yelp, LinkedIn)
- PriceRange indication ($ or $$)
- Primary core services listed as text array

Make sure the code is completely valid according to schema.org guidelines, formatted beautifully, and include explicit step-by-step instructions on exactly where and how to paste this code into the header of my WordPress, Webflow, or Squarespace website to maximize local authority injection.

Analyze the landing page copy and layout configuration of my primary website homepage: [URL]. Audit this layout purely from a conversion rate optimization perspective for a local service business. Evaluate and rank the presence and execution of the following elements:
- Hero Section visibility of phone number and immediate booking action above the fold on mobile devices.
- Clear explanation of primary service area boundaries within 3 seconds of load time.
- Trust validation elements (e.g., Google review badge, license numbers, BBB) visible immediately without scrolling.
- Prominence of friction-reducing statements (e.g., 'Fully Licensed & Insured', 'Free Estimates on Replacements', 'Available 24/7').
- Structural clarity of contact forms (Are there too many fields? Is it optimized for thumbs?).

Compare my layout elements theoretically against standard industry-winning local landing page structures. Give me a checklist of the 5 most critical conversion-killing mistakes my page currently makes, along with the exact rewritten copy and layout modifications required to fix them this afternoon.

Build a comprehensive strategy to optimize my brand footprint for 'Near Me' search queries (e.g., '[primary service] near me') within my target areas: [city1], [city2], [city3]. Detail an execution plan covering:
- Concrete optimization methods for internal website links to pass geographic authority down to localized asset pages.
- A structural blueprint for building an embedded Google Map framework on target pages without slowing down site speed.
- Methods for generating structural community content hubs that naturally loop in hyper-local neighborhood terms, crossroads, and geographic landmarks.
- Specific guidelines for creating localized image clusters on your site using descriptive alt text and image filenames to build strong contextual proximity signals.

Create a complete content hub architecture for my primary website to establish topical authority around my core service: [primary service]. Develop a structural roadmap containing:
- 1 Core Pillar Content Asset topic that provides an exhaustive, authoritative guide on my primary service category.
- 6 Supporting Sub-Topic Content suggestions (e.g., troubleshooting guides, maintenance check-lists, cost calculators) that naturally link directly back to the main pillar page.
- A complete internal anchor text mapping layout that details exactly how every sub-topic page should link to the pillar asset, and how the pillar asset links down to transactional booking pages.
- Detailed execution outlines for each of the 6 sub-topics, including semantic variations of keywords to use, structural H2 and H3 heading outlines, and precise call-to-action scripts aimed at moving informational readers into active telephone leads.