Short answer
Post weekly if you can maintain relevance. Post less often if your only alternative is publishing filler.
Support post
How Often Should You Post to Google Business Profile?
Consistency matters more than volume. For most local businesses, one high-quality, intent-aligned GBP post per week is a strong baseline, especially when offers, FAQs, and seasonal proof rotate through the mix.
Longer answer
Posting cadence depends on service frequency, offer freshness, review velocity, and the amount of real proof you have. Use AI to speed up ideation and drafting, but ground every post in something current and useful.
Parent guide
Need the full GBP system?
This post feeds the broader playbook on profile optimization, review strategy, local content, and profile maintenance.