AEO pillar guide

Schema Markup for Local Businesses: Complete Guide

Schema does not create authority on its own. It clarifies your business entities, services, FAQs, and relationships so search and answer engines can parse them with less guesswork.

Start with LocalBusiness

Mark up business details, opening hours, service areas, and contact points in a way that matches the rest of the web.

Connect services and FAQs

Use structured question-answer sections so answer engines can extract useful snippets and preserve context.

Align content and entities

Schema should reinforce what the visible content already proves, not introduce unsupported claims.

Best next step

Pair structured data with real implementation.

Once you know what needs to be marked up, the highest-value next move is to implement and test it across the right pages.